Have you or your company considered using promotional products and or materials to help boost awareness of your venture?
Promotional
Marketing is a common strategy but most businesses do not often implement their strategy effectively. Promotional Product Campaigns can cover a wide array of
different opportunities. The bags of goodies that we all acquire at trade shows
and conferences, or those free gifts for being a member of a club, magazine and
or organisation. There is also the giveaways, competitions and sweepstakes, where
prizes can be an all-inclusive holiday, new car, and kitchenware just to name a
few. These are all examples of different forms of Promotional Marketing
campaigns.
When to use Promotional Products
- Thank you Gifts
- Employee Appreciation
- Event Merchandise
- Trade Show & Event Branding
- Giveaways, Sweepstakes & Competitions
What to consider when choosing to use Promotional Products
- Give away useful items that have purpose
- Be creative when designing (WoW Factor)
- Target your audience, Quality over Quantity
Products with Purpose
Firstly, it’s important to always remember the promotional
items are for your clients. Secondly it’s imperative to select a product that
addresses their needs and suits their taste. The British Promotional
Merchandise Association Patrons (BPMA) statistics show that promotional
items deliver an equal or higher ROI than other types of advertising – but that
impact increases exponentially if your promotional product is repeatedly used
by the customer. So a functional product is
What are some examples of Promotional Products with Purpose?
- Pens
- Mints
- USB Memory cards / Stick
- Cutting Boards
- Water Bottles / Cups
Branded promotional products that have a purpose not only
offer a use for every day but also ensure that those potential clients will be
in reach with your company’s details. Additionally, if that client is allowing
another person to barrow your company’s pen, USB Memory Card/ Stick, cup and so
forth, they are essentially spreading the word of your business by sight. This
is why design, branding and the overall look and use are essential to a successful
promotional product strategy.
Design for Wow
Use this opportunity to stand out from your competitors. In
today’s marketplace the world is becoming more and more transparent and competition
is only going to increase. Great promotional materials should be organised and
usable, similar to how a good website operates. Your brand and information
should be easily identifiable. These branded materials need to also be able to
capture the attention of your targeted audience and inspire them to try your
services or products.
Quirky, witty and or creatively designed products is a
proven effective method to capturing the minds of your prospective clients and
or customers. Items designed with this in mind will leave a memorable
impression of your business by leaving a branded footprint with your
prospective target audience. These creative promotional products also give off a
positive, innovative and imaginative perception that your organisation is
creative with fresh ideas.
Targeting Your Audience
In order for you or your business to maximise the return on
the investment of these promotional materials, it is essential to pick the
right product that matches and compliments your industry. A good promotional
strategy includes setting clear goals and objectives that will not only help
you focus on a target but also streamline your marketing activities.
JEM Marketing & Fulfilment Services Ltd.
The Invisible Link- Between your business and its customers
www.j-e-m.com
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By Erik Miller
The Invisible Link- Between your business and its customers
www.j-e-m.com
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